Dealer must have opportunity to beat price before buyer consummates deal, must have like unit brand and Model- with like MSRP in stock, to claim 10k if dealer refuses to beat price on like vehicle- purchaser must supply window sticker, state stamped RD108 reflecting taxation and registration- dealer must also be able to inspect vehicle- excludes GM Pep/special event cars, demos, rentals, excludes price difference due to trade ins or early lease return.